Planning And Creating A Promotional Video
posted in: Video
Last month I was approached by one of my jewellery clients who wanted to have a promotional video made, helping to showcase her business and brand. Rebecca Mundy is a local jewellery designer, based in Sevenoaks, Kent with experience in designing and making handcrafted jewellery for clients. As a local business, she was keen for some marketing content to use on her social channels and in turn something to help showcase the work involved in creating such beautiful designs. Realising the potential video marketing now has we arranged a meeting and began discussing a few ideas of what we both had in mind and how we could plan out the process ahead. Rebecca was at the time about to start work on a beautiful diamond and white gold ring for one of her clients, so we decided it would be a perfect piece to work a promotional video around, but because such designs can often take weeks to make from start to finish, we obviously had to plan the shoot in a few stages, capturing the ring in each phase, from its design through to the final polished product.