If you are serious about your online profile, then chances are you will have a headshot or business portrait to accompany it. But what if that shot is out of date? Unfortunately, our profile pictures do not always age well and an image that may have helped you get that position or deal some time ago may not be doing you the same favours anymore.
Your picture will play an important part towards your personal brand, whether it’s your social media, a website or your LinkedIn profile, and if you don’t have a professional or up to date image, you could just be missing out on that all-important business opportunity. An out of date or amateur picture can imply you are behind the times and lacking innovation. Everybody changes. Faces, hairstyles, clothes and even photography styles alter over time.
Personally, I would always recommend updating a headshot at least every 2-3 years or after any personal alterations, just to keep up with those changes. I have seen many a LinkedIn profile picture, either taken as a smartphone selfie, a holiday picture taken in poor light, or an image cropped to within an inch of its quality of life! It’s important for professionals to think seriously about how they are perceived on a business level by getting a professional headshot or business portrait done by an experienced photographer.
Think about how you want to be portrayed and discuss it with a photographer. Maybe you’re after something serious, with a solid background? Or perhaps a little more relaxed and taken at your place of work, incorporating your business surroundings.
So leave the smartphone on the table and put the selfie stick away, because a professional photographer will know what they are doing, show you in the best light, direct you, and help get your best side.