Professional and high quality product photos can definitely help to improve sales for businesses. They create a positive first impression for potential customers and make the products look more appealing and trustworthy. In today's digital world, it's important to have a strong online presence, and good product photos are a crucial part of that. If you're looking to improve your business' sales, consider investing in some professional photography services.
The whole idea of taking professional product photos for your business is convincing customers to spend their hard-earned money on your product, showcasing your brand, and showing buyers exactly what they’ll receive when making an online purchase.
So one question brings everything into perspective:
Is taking professional product photos a necessity to build a successful business?
Product photography is a huge selling point for any business online.
In fact, it’s the best possible way to attract potential customers, thus, necessary to make sales.
With fewer people shopping on the high street now, images have incredible power for on online shoppers, and if you aren’t making the right effort, you might be losing out on many sales conversions. Product photography is critical regardless of whether you’re selling on:
An eCommerce website
Your image is the first thing that draws in visitors, and builds brand trust, so why not make it convey value, quality and professionalism?
It’s easy to fall into the trap of thinking that you can do product photography yourself because you have an 'excellent' camera phone.
While it can work sometimes if you're on the go, it leaves a lot of details that might cost your business sales. You’ll need to learn about styling, lighting, framing, editing, amongst other skills, but it’ll still not come close to product photos that a professional takes.
But why do businesses need professional product photos?
Regardless of whether you’re looking for professional product photography to sell on your website, social media, eCommerce site, or for Amazon listing – the pictures you use communicates your business to your audience.
Professional product photos make you appear:
After all, imagery is an indispensable part of a business and how your brand communicates to the public. Using professional photos will allow you to show how serious and committed you’re to quality and professionalism.
Excellent on-demand product photography shows your customer that your business cares, presenting an opportunity to turn them into loyal customers who come for repeat purchases.
The quality of professional photography is incomparable with DIY images. It doesn’t matter how good the camera on your phone is. It’s virtually impossible to beat the quality that professional photographers produce. This gives you an edge over competitors who aren’t investing in professional product photos.
According to surveys, online shoppers are more likely to return products for not being the way they appear online.
Your product photography needs to tell the story that sets customer expectations about what they are looking at. That is:
Taking several pictures of a product at different angles
Shooting close-up shots to highlight product features
Having the right lighting to bring your product to life
That way, your potential customers see and feel the product as they would have in a physical store before buying. As a result, you eliminate customer fears about your product not meeting their expectations.
You’ll need quality images to tell the right story to meet customer expectations.
Things sell better when they look nicer.
According to a Havard professor, 95% of purchasing decisions are emotion-based and subconscious.
Targeting the subconscious mind when marketing a product works mighty fine.
What’s more, people are visual learners. 90% of information sent to the brain is visual, meaning quality photos present an opportunity to create an impression and make sales.
When you have an excellent-quality product image on the internet, you enable customers to assess a product just like they could in a physical store. If they can’t feel it, they could zoom in on the detail.
It’s important to understand that good product images will attract people into your shopping store, while a professional one will get people to purchase your products.
Most likely, other businesses out there are selling products with the same features as yours. The way to differentiate your business, outshine your competitors, and win more market share is to talk better with photos.
Professional product photography will show that you are more attuned to detail and position you as a better option for solving your customer’s problems than your competitor. It helps you set the tone for your whole business showing your potential customers that you’re committed to providing them with a quality product.
Plus, professional photos grab the audience’s attention and give a good first impression, which can give you a competitive advantage.
As the old saying says, don’t judge a book by its cover.
Unfortunately, online shoppers do exactly that – judging a product’s quality from their photos. They search online, click on the search result, and come face to face with the photos of your product.
If they find a boring or poor product photo, they won't hesitate to skip to the next seller, even if you have the best product in the industry. After all, people buy to meet their emotional desire.
People need to feel comfortable buying from the seller.
The only problem?
Taking product photography that sells is a skill.
Often, the cost of professional photography makes it tempting for business owners to take photos themselves or find a low-cost alternative to hiring a professional photographer.
While the low-cost DIY approach is seductive at first, it might cost you a lot in the long run. When people come to your website, social media platform, or eCommerce platform and find low quality or unprofessional photos – they get the message that your organisation, product and services you offer are of low quality even when you’re offering quality.
Your business can do better than that.
Must you invest in professional photography?
Let’s examine some statistics here to find out:
93% of consumers consider visual content as the key deciding factor in purchasing decisions (Justuno eCommerce statistic)
78% of online shoppers want product pictures to bring products to life (Big Commerce)
22% of online product returns are because the product looked different from its photo (Invesp)
Visual content is more than 40X likely sharable across social media platforms than other content
According to the above statistics, the question you should ask instead is:
“Where can I find professional product photography near me?”
After all, your business success will need it, no matter the size?
If you're in areas around Tunbridge Wells, Kent, Karen Bengall will provide you with professional product photography, to use in magazines, catalogues, brochures or your eCommerce website.
A lot and more:
Highly creative and professional product photos
Simple cut out images or a set build with styled layouts
Eye-catching dynamic images styled for your needs and perfect for website banners, social media advertising.