How Often Should Businesses Release New Video Content?

Video is now an important marketing tool for any business because it is engaging and can help businesses to connect with their customers on a deeper level. Video can also be used to show potential customers what your business is all about, what you have to offer, and how you can help them solve their problems. In addition, video can be a very powerful way to generate leads and grow your business.

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Business owners and marketers are always looking for the answer to one question -

'How often should we be releasing new content?'

When it comes to video content, there is no one size fits all answer. It really depends on a variety of factors such as your resources, your audience, and your objectives. In this blog post, we'll explore a few of those factors so that you can determine how often you should be releasing new videos for your business.

1. How big is your team?

The frequency with which you release new videos will depend on a number of factors, including the size of your team and the amount of video production experience they have along with the time you have. If you have a large team or access to professional videographers, then you'll likely be able to produce great new videos on a fairly regular basis. However, if you have a small team or are producing videos yourself, then you'll need to be more strategic about how often you release new videos. Releasing weekly videos might not be realistic if you don't have the capacity to produce them that frequently. Instead, you might want to focus on releasing one or two new videos each month. This will allow you to maintain a consistent presence without overburdening your team. Whatever schedule you decide on, make sure that it's one that you can realistically stick to. Consistency and valuable content for your audience is key when it comes to video marketing.

2. Who is your audience?

When it comes to video marketing, knowing your audience is essential. Your audience will dictate everything from the topics of your videos to the frequency with which you release new content. For example, if you have a very engaged audience that regularly consumes video content, then they'll likely be fiending for new content on a regular basis. However, if your audience isn't as engaged with video or only consumes video content occasionally, then you won't need to release new videos as frequently. The key here is to strike a balance- releasing too many videos can result in viewers becoming overwhelmed or burnt out and stop watching altogether. By understanding your audience and tailoring your video marketing strategy accordingly, you can ensure that your videos are successful in reaching and engaging your target viewers.

3. What are your objectives?

Video marketing can be a great way to boost your brand or drive traffic to your website, but it's important to consider what your objectives are before you start producing videos. If you're trying to increase brand awareness or generate leads, then frequency might not be as important as quality. In those cases, releasing higher quality videos less frequently might be more effective than releasing lower quality videos more frequently. Alternatively, if you're trying to drive traffic to your website or increase sales, then the frequency will likely be more important since you'll want potential customers to see your product or service in as many places as possible. By taking the time to consider what your objectives are, you can ensure that your video marketing campaign is as successful as possible.

4. Do you have regular updates, products or services to promote?

If you are a business or person who needs to regularly sell a service or product then posting a video for each update is highly recommended for sales. It is a powerful marketing tool that can help you reach a larger audience and build trust with potential customers. Video is also a great way to showcase your personality and build rapport with your audience. When people can see your face and hear your voice, they are more likely to feel a connection with you and your business. Regular video content will also help you to build up a following of engaged subscribers who are interested in what you have to say or sell. Creating regular video content is an important part of staying relevant and visible online, so if you have something new to promote each week, make sure to put video content at the top of your marketing strategy.

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There's no easy answer when it comes to deciding how often businesses should release new videos. It really depends on factors like the size of your team, who your audience is, and what your objectives are. By taking those factors into account, you can develop a video strategy that makes sense for YOUR business instead of following someone else's blindly. Video marketing can be an incredibly effective way to reach and engage your target audience. But it's important to remember that quality is more important than quantity - so don't try to release a new video every week if it means sacrificing production values or not having enough material to work with. Instead, focus on creating high-quality content that will resonate with your audience and achieve your desired results.

And maybe you're questioning whether you should be using video for marketing at all. Well, yes you should! And you can read why with my 5 reasons why video is so important for businesses!

And if you're ever feeling stuck or need some help getting started, contact Karen Bengall Photography - I am always happy to help.