How To Find a Good Product Photographer

For those who sell products online, the way in which you portray them can make or break your sales. We’ve all seen websites that have poor quality images of products, and not only does this stop us from trusting in the seller, but it means we’re more likely to go and shop elsewhere. Whatever you’re selling online, if you want to increase your chances of sales, then it’s wise to find a good product photographer.

Tunbridge Wells Ecommerce Product Photographer

With these pointers, I aim to give you some tips on what to look out for when you need to invest in an e-commerce product photographer

  • Find a reputable studio - seems simple but it’s a great first step to take. Take your time looking through Google reviews and find a studio that is correctly set up for product photography. Sometimes people can be misled due to cheap prices or misinformation, so don’t be afraid to ask questions and find out exactly what their studio set up is. A good studio will have the necessary equipment and expertise to photograph your product in the best possible way. The studio should also have the ability to create the right lighting and backdrop for your product, which can make a big difference in how your product is photographed, giving your product a professional look.

  • Experience - if you want a seamless experience, it’s normally better to choose someone with experience. Whilst a relatively new product photographer may have lower prices, if you want high quality product pictures, then you’re much more likely to benefit from someone who offers more experience. This is especially important if you have a complex product that may require more time and thought to perfect the shot. An experienced photographer will understand your needs or problems and will be able to help you bring your project to life.

  • Qualities to look for in a product photographer - A good product photographer can make or break a campaign. You need a photographer who knows what they’re doing and will take their time with the lighting, styling the product and retouching the photo for maximum effect. Make sure to look out for these qualities and more when weighing up your options, and a great place to gauge this is by looking through their portfolio. They need to be able to make the product look its best while still getting across the message of the campaign. Product photography is more than just taking a picture of a product, it is about creating an image that will sell the product. Here are a few things to look for when finding a good product photographer:

1. Technical Skill:

A good product photographer will have a solid understanding of lighting and composition. They should not only be able to create images that are well lit and composed but understand the use of post-product and editing after a photography session.

2. Creativity:
Imagination and thinking outside the box are important qualities for a photographer photographing products. Creating images that are unique and Eye catching, ultimately winning you more sales than your competition.

3. Flexibility:
A good product photographer will be flexible and be able to change their style to fit the needs of the client and will adapt to your needs.

4. Communication:
A good product photographer will be able to communicate with the client to understand their vision for the project and work to a brief.

5. Passion:
Attention to detail is also a must for product work. A good product photographer will be passionate about their work and take pride in their craft and care in the delivery of the finished project.

Studio Product Photographer
  • Think about the location - When it comes to product photography, one of the factors to consider is the location of the photographer's studio. Ideally, you should find a photographer who is based in close proximity to you and your product. This may not always be possible but if you are unable to find a good local photographer, you may need to consider posting or couriering your items securely, allowing the photographer to work on your products, in their own time, but make sure you supply a well produced brief from which the photographer can work alongside. While posting the items may incur additional costs, it will ultimately be worth it if you are not able to find a high-quality product photographer on your doorstep. Another consideration may be if the photographer can work with you remotely. Now 'Zoom' is a part of most working lives, some applications allow us to work over live video whilst being elsewhere in the country or even the world!
    By choosing a studio that is fairly local, you won’t be too far from your products, but if you choose a studio that is far away, are you prepared to post them or travel a long distance?

Photography studio Kent

So if you’re looking for a product photography studio based in Tunbridge Wells, then look no further than Karen Bengall Photography. With years of experience in photographing products for online marketing, I know how to make your products look their best. Get in touch today to find out more about my services, or take a look at my product portfolio to see some of the stunning work I’ve done for other clients.